Watch
Same therapist. Same fee. Different people writing in.
Three short films, then the rewrite itself — the lines a prospective client reads twice, and what they became.
The story
The same profile, read two ways
A therapist reads her own listing. A prospective client reads it too — and stops. Thirty seconds on what the wording decides.
Before and after
A quiet practice becomes a full one
Same clinician, same room, same fee. The difference is who recognised themselves in the words and wrote in.
Before and after
Twenty seconds, one turn of the wheel
A lighter take on the same idea: nothing about you changes, only how clearly your page says it.
The rewrite
The opening lines, before and after
The first 270 characters are all that shows in search results, so that is where the rewrite starts. Nothing is added that the clinician hadn't already said.
Before
I am a licensed clinical psychologist with over fifteen years of experience providing evidence-based psychotherapy to adults. My practice is grounded in cognitive behavioural therapy, and I use a structured, goal-oriented approach.
After
If anxiety has been running the show — the 3am spiral, the email you have reread nine times — there is a way to get some of that time back. I am a clinical psychologist, and after fifteen years I still find the work hopeful.
Someone who has cancelled on a therapist before
The line as written
“I expect clients to … attend consistently”
An inviting way to say the same thing
“If a week goes sideways, we look at what got in the way rather than starting over.”
Someone unsure whether they can do homework
The line as written
“therapy only works when clients are willing to do the work”
An inviting way to say the same thing
“We practise it between sessions in small, doable steps — structure is what makes the change stick.”
Someone comparing four profiles at once
The line as written
“Please contact my office for availability.”
An inviting way to say the same thing
“Send a short note about what is going on and I will tell you honestly whether I am the right person.”
A worked example, not a named client: the profile is a composite of the patterns we see most often. The people in the films are generated, not real clinicians or clients.
Now read your own profile
Paste the text and the read comes back in about thirty seconds — no account, no card, and your first three flagged lines rewritten in full.